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Why Organic Cotton Underwear is the Best Choice for Pregnant and Postpartum Women


Pregnancy and the postpartum period are transformative stages in a woman's life, filled with joy, challenges, annnnnnd with that comes a lot of changes to the body. During these times, it becomes a delicate balance of comfort and health. While it’s easy to find the things you need to keep up your health, like prenatal vitamins, maternity jeans, etc. - people often overlook how much the right underwear can drastically change your level of comfort and have a significant impact on the safety of your coochie during these times.

While other options are available, organic cotton underwear stands out as the best choice for pregnant and postpartum women. Our High-Rise Boxer and High-Rise Brief are top underwear choices for our pregnant and postpartum customers due to their security, comfort, and safety. The minimal elastic in the band is a key design feature that women love as their bodies change over time, along with the lightweight, barely there feeling of organic cotton.

The Importance of Comfort and Breathability

Comfort is key. Pregnancy and the postpartum period involve numerous physical changes, including weight gain, swelling, sensitive skin (and many more). The last thing any woman needs is itchy, tight, or uncomfortable underwear. Organic cotton underwear provides an incredibly soft, gentle touch against the skin, crucial when your body is more sensitive than usual. The natural fibers in organic cotton are less likely to cause any sort of irritation compared to synthetic materials.


Breathability Matters

One significant advantage of organic cotton is its breathability. Unlike synthetic fabrics, organic cotton allows air to circulate, reducing the risk of moisture or bacteria buildup. This is especially important during pregnancy and postpartum, when hormonal changes can increase perspiration and other fun fluids roaming about down there! The breathability of organic cotton underwear helps keep the area dry, reducing the risk of infections and discomfort.


Health Benefits of Organic Cotton Underwear


Hypoallergenic Properties

Pregnant and postpartum women often experience heightened sensitivity and are more prone to allergies and skin irritations. Organic cotton underwear is hypoallergenic, meaning it is less likely to cause allergic reactions or irritate sensitive skin. This is because organic cotton is non-toxic and free from harmful chemicals and pesticides that often appear in non-organic fabrics.

Reducing the Risk of Infections

Maintaining hygiene is crucial during pregnancy and the postpartum period. Organic cotton underwear's natural breathability and moisture-wicking properties help keep the vaginal area dry, reducing the risk of bacterial and yeast infections. These infections can be particularly problematic and incredibly uncomfortable during pregnancy and after childbirth, so wearing organic cotton underwear can be a preventive measure.

Chemical-Free Comfort

Non-organic cotton is often treated with pesticides and synthetic fertilizers, which can leave chemical residues in the fabric. These chemicals can be absorbed through the skin, potentially causing health issues. Organic cotton is grown without these harmful chemicals, making organic cotton underwear a safer and healthier choice for pregnant and postpartum women - because who wants chemicals by your coochie when it’s trying to heal after some serious shock & strain?!


Practical Aspects for Pregnant and Postpartum Women


Fit and Flexibility

Organic cotton underwear is a top choice for pregnant and postpartum women because it often has features that enhance comfort, such as adjustable waistbands and extra stretch. This flexibility is crucial as your body changes shape and size during pregnancy and after childbirth. The best underwear for pregnant women and the best underwear for postpartum must adapt to these changes without compromising comfort. Our high-rise boxer and high-rise brief have consistently been top choices for our pregnant or new mama customers because of that high-rise security without the tightness or cutting-in that other underwear might bring. Plus our boxer and briefs are the best when wearing a pad.

Easy Care

Who needs something else to worry about just after giving birth?! Organic cotton underwear is easy to care for, which is a significant advantage for busy pregnant and postpartum women. Most organic cotton underwear can be machine-washed and thrown on a drying rack, maintaining its softness and durability through many washes.


Personal Testimonials and Expert Opinions


What Women Say

Many women who have chosen organic cotton underwear during their pregnancy and postpartum period report a significant difference in comfort and overall well-being. Testimonials often highlight the softness, breathability, and lack of irritation as significant benefits (which we believe should just be the standard!).

Expert Recommendations

Healthcare professionals, including gynecologists and obstetricians, often recommend organic cotton underwear for pregnant and postpartum women. They emphasize the importance of breathable, hypoallergenic fabrics in preventing infections and maintaining overall vaginal health and comfort during these times.


Sustainability and Environmental Impact


Eco-Friendly Choice

Choosing organic cotton underwear is beneficial for your health and the environment. Organic cotton farming practices are designed to sustain the health of soils, ecosystems, and people using natural processes rather than artificial inputs. This means no harmful chemicals are used, reducing pollution and promoting a healthier ecosystem.

Supporting Ethical Practices

By choosing organic cotton underwear, you support farmers and manufacturers engaging in ethical practices. Organic cotton farming often supports fair trade principles, ensuring fair wages and safe working conditions for workers. This is an essential consideration for many women who want to make ethical choices, especially during a time when they are bringing new life into the world.



Choosing the best underwear for pregnant women and the best underwear for postpartum is a decision that impacts comfort, health, and well-being. Organic cotton underwear stands out as the top choice due to its numerous benefits, including exceptional comfort, breathability, hypoallergenic properties, and the absence of harmful chemicals. Medical professionals also highly recommend organic cotton as the go-to during pregnancy and postpartum to avoid vaginal infections.

During this special time in your life, prioritize your comfort and health by choosing organic cotton underwear. Get the comfort and care that organic cotton underwear provides, and enjoy the peace of mind that comes with knowing you're making the best choice for yourself and your growing family.


Top Pregnancy Underwear Picks


High Rise Brief

– Super soft organic cotton (no irritation)
– More coverage
– Minimal elastic waistband, so there’s no digging as you grow
– Breathable for the sweaty moments


High Rise Boyshort

– Full coverage
– Sits perfectly just over the pooch for comfort & security
– Zero side seam for no bulk
– Minimal elastic waistband


Top Postpartum Underwear Picks


High Rise Boxer

– Longer length inseam for anti-chafing
– Minimal elastic waistband for comfort
– No side seam for zero bulkiness
– Great for on-the-go 
**There’s already enough on your mind; accidentally flashing the world shouldn’t be a concern


High Rise Boyshort

– Full coverage
– Sits perfectly just over the pooch for comfort & security
– Zero side seam for no bulk
– Minimal elastic waistband

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