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‘Tis the season to be gifting. Can you believe the holidays are finally here? We barely can either. If you didn’t get ahead of your holiday shopping on Black Friday or Cyber Monday, don’t worry—we’ve got you covered. And yes, we’re 100% telling you to give the gift of underwear. Why, you ask? Well, let’s start with why not!? 

Listen, we might sound biased, but we’d definitely want to see our undies all wrapped up under a holiday tree. Or even as a stocking stuffer—we’ll take that too. But let’s get into why we really think that gifting the lucky ladies in your life some new undies is the way to go. 

Why gift underwear?

Well, let’s start with the comfort of it all. Our underwear is breathable, flattering, and above all else, safe. Organic cotton is more satisfying to wear in general, but our chic styles add a dose of confidence to it all as well. 

Not sure who to gift new undies to? No problem. 

Let’s start with the friend who’s not afraid to be sexy. If they have a lingerie collection that’s already envy-worthy, they’ll appreciate the gesture for sure. P.S. the friend who could use a little confidence boost will appreciate some cheeky bottoms too. 

Next up on the list is the sustainability expert. Know a friend who can’t stop/won’t stop talking about the environment, climate change, and makes sustainable fashion choices? They’ll love us! Sustainability is our #1 priority as a brand and we make it loud and clear.

And let’s be honest, we all know a friend (or two or three) who haven’t cleaned out their wardrobe in quite some time—you know, hoarder vibes. Encourage their closer ~refresh~ with some new underwear. 


La Coochie organic cotton underwear with high rise thong and brief styles.

Choosing the perfect style

We have different underwear styles for every type of vibe. If comfort comes first, our High Rise Brief are the way to go. But, if comfort and zero panty lines matter most, then we recommend going with our High-Rise Thong. And then for everyday essentials, you can never go wrong with our Mid-Rise Thong or Brief. You can always go for all of them to have them handy for any occasion or to add a little variety to their underwear drawer.  



They are so busy taking care of everyone else in the fam, it's time to give them an everyday treat. The High Rise Brief is sexy yet insanely comfortable and will keep her feeling secure all day. 

Give them confidence, comfort, and of course the good sh*t: certified organic cotton.



She always knows the next new thing and she can pull off any look. Yep, the High Rise Boxer is for her. She can pair it with a blazer and heels for a Bella Hadid moment or wear it with her somehow-always-chic oversized tee at home.



Anyone else get so frustrated when panty lines show through legggins? The Mid Rise Thong's lightweight feel allows for breathability and flexibility without ever showing through.  Her personal favorite for her PR. 



Know a friend who can’t stop/won’t stop talking about the environment, climate change, and makes sustainable fashion choices? They’ll love us! Sustainability is our #1 priority as a brand and we make it loud and clear. We know she knows which brands *actually* produce ethically and she means business. This sexy & sustainable gift will bring her everyday joy (and she'll love knowing you did your research) – certified GOTS cotton over here!

La Coochie Organic Cotton high rise brief in white with tape measure.

Now, let’s talk sizing

Underwear sizing doesn’t always match up to regular clothes. So, if you know their size but don’t blatantly want to ask “what size is your favorite thong?” here are some pointers. La Coochie is designed to be more on the relaxed side, and for that, we’d say stick to their regular clothing size once you know it - check out our size guide. On the other hand, if they’re looking for something a bit more secure and snug, we recommend sizing down. But the good news is you don’t have to have the sizing conversation if you don’t want to because we have gift cards! Make it easy on yourself and let them pick the style and fit—it’s a win-win. 

All in all, you can’t go wrong with gifting undies this holiday season, nor should you feel weird about it. Everyone will appreciate the gift of wellness, comfort, and confidence all in one. 

La Coochie e-gift card to buy organic cotton underwear

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