Sustainability

Transparency In Sustainability

In creating La Coochie, we had a vision for not only a product that kept your coochie safe, but also for the environment. We want to bring as much visibility as possible to all we’re doing to make our brand sustainable and environmentally safe (we’re not big on secrets) - we believe in honesty and clarity when it comes to our ethical fashion efforts.

We have big dreams for the future of our sustainability practices, and as a small business, it takes time to bring them all to life (we’re tiny but mighty – we’re doing what we can!). We’ll continue to expand our sustainability efforts as our business grows, taking responsibility for our production processes.

We won’t sugarcoat it - that’s some scary sh*t. Unfortunately, brands will likely continue poor practices if they remain profitable.

Ok, so what is La Coochie doing about sustainable fashion?

We thought you’d ask.

We've broken down our sustainability and ethical work efforts based on fabrics, production, people & packaging:

CERTIFIED CLEAN FABRICS

We're committed to using the best materials with the lowest environmental impact. These sustainable materials are safer for your body, our environment, and the people who create them. Our fabrics are certified by two global certifications, GOTS & OEKO-TEX® Standard 100. Yup, we have high standards.

We're mindful of producing small quantities of each product. We only make more if we know you want it, based on direct data and feedback from your purchases.

Together, we also eliminate waste-producing products you request., We LOVE working with our community to ensure that each product meets your needs and expectations.

FOR OUR EARTH & FARMERS

Certified GOTS Organic Cotton means...

✔️ NO chemicals, fertilizers, or pesticides are used to produce (protecting local habitats)
✔️ Requires LESS water and energy to grow and produce (as much as 91% less water than regular cotton)
✔️ Improves soil fertility by raising nutrient levels & preventing soil erosion
✔️ Releases up to 46% less CO2

Our organic cotton underwear is GOTS certified, ensuring safe and humane working conditions where workers earn a fair and living wage. GOTS enforces safe and clean working conditions, such as no child labor and proper schedules.

PLASTIC-FREE PACKAGING

From our...

✔️ Shipping mailer

✔️ Tissue paper

✔️ Thank you card

✔️ Stickers

✔️ Hang tags

...our packaging is plastic-free and naturally biodegradable. Our paper materials are certified by the Forest Stewardship Council (FSC) or made from post-consumer materials – AND printed with soy-based ink when possible!

Why should you really care if a brand is making sustainable clothing?

– The fashion industry is one of the world’s largest polluters, making up around 20% of global industrial water pollution
– An alarming amount of harmful and harsh chemicals are used in production (formaldehyde, ethylene glycol, methylene, chloride & many more)
– An estimated 60% of fast fashion items are made with plastic-based fabrics
– 85% of textiles produced end up in landfills

SO, WHAT'S NEXT?

And we won’t beat around the bush - making sure you’re shopping a sustainable brand is tough as a consumer. There are a lot of terms & phrases thrown around in marketing that honestly don’t mean that much (slow fashion, green fashion, climate neutral, eco-friendly, fast fashion, the list goes on) - it can all get really confusing. We’re committed to helping our customers make informed, sustainable fashion shopping choices, and we’re always here to answer questions about our processes.

As we continue our journey to create sustainable organic cotton underwear, we're committed to keeping our customers updated on any changes to our sustainability practices, both here and on our channels.