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About Us

La Coochie is a collection of everyday sexy underwear better for your body, especially your coochie.  Why?  Simple.  Regular cotton is toxic because it is full of chlorine, carcinogens, and other chemicals.  We use certified GOTS organic cotton, which has none of those harsh chemicals.

La Coochie Organic GOTS Cotton Underwear Female Founder Caroline


We’ve pioneered the idea of everyday cotton underwear with modern silhouettes.  We offer unparalleled designs using thoughtful feminine details and sustainable materials.  We don’t think you should compromise your style for comfort or quality for price.  That is why we have created a new standard of cotton underwear that is not only safe for your body but sexy enough to get caught in.

We’ve partnered with sustainable fabric mills to develop our certified toxic-free fabrics.  Our factories are regularly audited and certified with safe working conditions for their employees.  Each style and size is fit and measured against real women of all shapes.  And because we don't believe in boring, we add feminine and elevated details… hello lace trimmed high-leg.


Your coochie is one of the most absorptive organs of the body – treat her like the queen she is.  Certified organic cotton is free of toxic chemicals like heavy metals, and carcinogens like formaldehyde.  Cotton is naturally breathable and helps prevent yeast, vaginal, and bladder infections.

Our cotton fabric is certified with GOTS (Global Organic Textile Standard), which is the highest standard in the world, while having a low impact on the environment.  Organically grown cotton saves vasts amounts of water and is grown without harmful toxic insecticides, pesticides and synthetic fertilizers.

The GOTS supports organic cotton farmers and producers by providing and guaranteeing living wages and humane treatment of their factory employees.


"We know cotton-rich underwear is the healthiest choice for our bodies – too often when it comes to cotton underwear, what's healthy isn't also flattering."

As a lingerie designer and frustrated consumer, our Founder, Caroline, started La Coochie to create elevated everyday underwear made from certified toxic-free fabrics that are healthier for your body, especially your coochie.

She was amazed at how difficult it was to find underwear with a modern fit with elevated details when shopping.  It was important for Caroline to incorporate as many sustainable efforts as possible and will continue to improve as they grow.  She is proud to use 100% sustainable fabrics and 99% sustainable packaging. 

Caroline believes the first garment we put on, which touches our most intimate parts, should be the most important for our comfort, confidence, and mental health.  Wellness for your coochie doesn't have to compromise how you want to feel or look. <3

She would love to hear from you!  Email her at