About Us
La Coochie is a collection of everyday sexy underwear better for your body, especially your coochie. Why? Simple. Regular cotton is toxic due to its high levels of chlorine, carcinogens, and other toxic chemicals. We use GOTS Certified Organic Cotton, which has none of those harsh chemicals.
WHAT MAKES US DIFFERENT?
We’ve pioneered the idea of everyday cotton underwear with modern silhouettes. We offer unparalleled designs using thoughtful, feminine details and sustainable materials. We don’t think you should compromise your style for comfort or quality for price. That is why we have created a new standard of cotton underwear that is not only safe for your body but sexy enough to get caught in.
UNPARALLELED DESIGN & QUALITY
We’ve partnered with sustainable fabric mills to develop our certified, toxic-free fabrics. Our factories are regularly audited and certified with safe working conditions for their employees. Each style and size is fit and measured against real women of all shapes. And because we don't believe in boring, we add feminine and elevated details… hello, lace-trimmed high-leg.
GOOD FOR YOUR BODY AND THE ENVIRONMENT
Your coochie is one of the most absorptive organs of the body – treat her like the queen she is. Certified organic cotton is free of toxic chemicals like heavy metals and carcinogens like formaldehyde. Cotton is naturally breathable and helps prevent yeast, vaginal, and bladder infections.
Our cotton fabric is Certified GOTS (Global Organic Textile Standard), the world's highest standard, with a low environmental impact. Organically grown cotton saves vast amounts of water and, if grown without harmful, toxic insecticides, pesticides, and synthetic fertilizers. GOTS supports organic cotton farmers and producers by providing and guaranteeing living wages and humane treatment of their factory employees.FOUNDING STORY
"We know cotton-rich underwear is the healthiest choice for our bodies – too often, when it comes to cotton underwear, what's healthy isn't also flattering."
As a lingerie designer and frustrated consumer, our Founder, Caroline, started La Coochie to create elevated everyday underwear made from certified, toxic-free fabrics that are healthier for your body, especially your coochie.
She was amazed at how difficult it was to find modern underwear with elevated details when shopping. It was important for Caroline to incorporate as many sustainable efforts as possible, and she will continue to improve as the company grows.
Caroline believes the first garment we put on, which touches our most intimate parts, should be the most important for our comfort, confidence, and mental health. Wellness for your coochie doesn't have to compromise how you want to feel or look.
She would love to hear from you! Email her at hello@lacoochie.com