Organic Cotton is the Best Underwear Choice for Maternity & Postpartum
Pregnancy and postpartum are transformative times—both physically and emotionally. As your body changes, so do your needs, and one of the most important essentials during this journey is comfortable, breathable underwear.
Choosing the best pregnancy and postpartum underwear can make such a difference for moms-to-be and new moms, and many professionals recommend organic cotton underwear. It’s soft, breathable, and free from harsh chemicals – exactly what sensitive skin needs during pregnancy and after childbirth (and let’s be honest - for comfort levels, too!).
The La Coochie team designed the ultimate maternity-friendly underwear, loved by moms for its gentle, non-restrictive fit. We continue to receive feedback from mamas that our High-Rise Brief, High-Rise Boyshort, and High-Rise Thong are their favorite options during pregnancy and postpartum because of the elastic-free waistband that won’t dig into your belly or healing body and because they know it’s the safest option for sensitive areas.
Why Maternity & Postpartum Underwear Matters
During pregnancy, your belly expands, your body holds more fluid, and your skin can become extra sensitive (why is it that EVERYTHING feels so itchy and uncomfortable?!). And after childbirth, whether you have a vaginal birth or a C-section, comfort is key - tight or synthetic fabrics can feel even more irritating, especially on healing skin.
That’s why choosing the best postpartum underwear is just as important as picking the right maternity clothes. The best postpartum underwear should be:
Breathable & Soft: Your skin is extra sensitive, and you need a fabric that allows airflow to reduce irritation, which is why organic cotton is a favorite.
Flexible & Supportive: Your underwear should stretch with your changing body while providing gentle support.
Free from Harsh Chemicals: New moms and moms-to-be should avoid synthetic fabrics that may contain irritants - we use GOTS certified organic cotton to ensure no chemicals or nasty toxins are near your coochie.
Gentle on C-section Incisions: If you’ve had a C-section, you’ll want underwear that sits comfortably without pressing on your incision site. Our high rise is a favorite because it sits at the perfect spot to avoid irritation.
Why Organic Cotton is the Best Fabric for Maternity & Postpartum Underwear
Many underwear brands use synthetic materials like polyester, nylon, or blends that include spandex. While these fabrics may feel soft at first, they trap heat and moisture, which can lead to discomfort and even infections, especially postpartum when your body is still healing.
Organic cotton fabric is a game-changer for pregnancy and postpartum underwear. Here’s why:
1. It’s Breathable & Moisture-Wicking
Organic cotton allows your skin to breathe naturally, keeping you cool and comfortable. This is especially important postpartum, when hormonal changes can cause excessive sweating and increased sensitivity.
2. It’s Hypoallergenic & Free from Harsh Chemicals
Your skin is more sensitive during pregnancy and postpartum, so wearing underwear that won’t irritate is crucial. Organic cotton is grown without pesticides or harmful dyes, making it a safer option for you and your baby.
3. It Provides Gentle Stretch Without Elastic Digging In
Many traditional underwear styles have elastic waistbands that can feel tight, especially as your belly grows or if you have postpartum swelling. La Coochie’s High-Rise Briefs and High-Rise Boyshorts are designed with a non-elastic waistband, meaning they stay in place without digging into your skin.
4. It’s C-Section Friendly
If you’ve had a C-section, the last thing you want is underwear that presses on your incision. High-rise organic cotton underwear sits comfortably above the incision, offering super-soft (yet still secure) coverage without irritation.
La Coochie’s Best Maternity & Postpartum Underwear
Underwear should feel like a gentle hug, not a restriction. That’s why our organic cotton underwear is designed to offer moms-to-be and new moms the perfect combination of comfort, softness, and support.
1. High-Rise Brief – Mom-Approved Comfort
Our High-Rise Brief is a must-have for pregnancy and postpartum. With a non-elastic waistband, it provides a snug yet gentle fit that won’t dig into your belly. Moms love it because:
✔ Ultra-soft organic cotton fabric that feels soothing on sensitive skin.
✔ High-rise, full coverage to support your belly during pregnancy or postpartum.
✔ No tight elastic—stays in place without uncomfortable pressure.
✔ Provides coverage while still flattering you in the right places so that you can feel confident after a whole lot of changes to the body!
2. High-Rise Boyshort – Extra Cozy, Extra Coverage
For moms who love a little more coverage, our High-Rise Boyshort is the perfect choice. It offers the same comfortable, non-elastic waistband as our briefs but with a longer cut for extra coziness.
✔ Soft and breathable for all-day comfort.
✔ No tight seams or elastic digging into your belly or thighs.
✔ Great for lounging, sleeping, and postpartum recovery.
✔ No side seams and front seams so it’s smoothing.
✔ Full bum coverage.
3. High-Rise Thong – Perfectly Comfy and Confident
Our High-Rise Thong is a comfier option for pregnant and postpartum mamas who want to avoid panty lines. With a non-elastic waistband, it provides a snug yet gentle fit that won’t dig into your belly. Moms love it because:
✔ Ultra-soft organic cotton fabric that feels soothing on sensitive skin.
✔ High-rise, to support your belly during pregnancy or postpartum.
✔ Elastic-free waistband that perfectly hugs your belly without pinching.
✔ No VPL (visible panty lines), giving you extra confidence in any outfit!
How Many Pairs of Maternity & Postpartum Underwear Do You Need?
During pregnancy and postpartum, you’ll want to have at least 7-11 pairs of comfortable cotton underwear on hand weekly. Here’s why:
✔ Pregnancy Discomfort: You’ll likely want a fresh pair by midday, especially if you’re experiencing extra sweating.
✔ Postpartum Recovery: You’ll need high-rise, gentle underwear to wear with postpartum pads or liners.
✔ Extra liquids: Let’s not beat around the bush, a lot of liquids can be flowing at this time whether we like it or not - it’s best to have extra pairs on hand for those moments!
✔ C-Section Recovery: Soft, non-elastic underwear like ours is essential to avoid irritation.
Final Thoughts: The Best Pregnancy & Postpartum Underwear is Organic Cotton
Motherhood is a journey, and your comfort matters. From pregnancy to postpartum, choosing organic cotton maternity underwear ensures that you’re wearing something soft, breathable, and safe for your body. It’s also important for you to feel confident & happy in your body, which is why our styles prioritize comfort while still providing a touch of sexiness and a lot of style.
La Coochie’s High-Rise Briefs and High-Rise Boyshorts have been loved by moms for their non-elastic waistbands, gentle support, and incredible softness—making them the perfect choice for this special time in your life.
Shop our best-selling pregnancy and postpartum underwear here:
Every mom deserves to feel comfortable, confident, and cared for—starting with her underwear.
